Hi, I’m Luna, the person behind WIL.

WIL is named after my dad.

My dad built his life on stage. He showed me what it takes to want something and stay with it: if you want something, you will get it. It was just how he lived, and it became how I see the world.

I’m from Belgium, where wil is Flemish for “want.” In English it reads as “will.” I love that one small word holds both: the wanting, and the doing.

I make WIL for people who have a goal and go after it. You should be able to show it to the world and feel proud of what you did.

Every piece is handmade by me, so each one is its own. They’re made to be yours: a piece of you. To me, jewelry is a souvenir of a life well-lived, something you can wear and look back on.

Thank you for being part of it.

Luna xxx